Monday, January 19, 2009

Mumbai runs for adequacy

Thousands thronged to run the 2010 edition of the Mumbai marathon as lakhs watched. The event was dominated by the Kenyans as usual, with Kennet Mugar running the 42 km stretch twice over before participants from any other country could even complete the race.
The city of Mumbai chose 'Enough!' as its theme for this year's race. This was a reference to the excessive media coverage of the attacks on Mumbai over a year ago. The city believes that media channels are exploiting the attacks by telecasting insensitive or bogus 'human interest' stories. CDTV, for instance, celebrated the 13 and a half - month anniversary by conducting a live panel discussion involving the aam mumbaikar called 'Should Mumbai remain silent?' which turned out to be a damp squib because Mumbai was, in fact, silent.
'Attacks dhikhana chhodo, kuch tho kaam karo' was the slogan of choice of the runners. The city has clearly had enough and it's time the channels looked for new content.

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